courtside company
Challenge
Launch and run a motorsport streetwear brand.
Solution
The Coupé Clothing brand
My part
Everything
Outline
Somewhat based off of the philosophy that you'll never actually learn anything unless you can apply it to something, I started Coupé Clothing a few weeks before the start of my BA Digital Marketing course. I wanted to have something that I could build alongside my study, so that I could understand how these concepts apply to real-world situations.
The brand became a key part of my final major project dissertation, as I rebuilt the brand throughout that assignment.
the work
SOCIAL MEDIA
As an e-commerce brand, social media presence is key for reach and community engagement. The following section covers examples of social media content across TikTok, Instagram and Pinterest.
BRAND VISUALS
Creating a visual identity for a streetwear brand is a difficult task, as not only does the branding have to convey the key values and motivations of Coupé Clothing, it also needs to basically look good on a t-shirt.
To achieve a consistent look and feel across all touchpoints, I built the following brand guidelines
PRODUCTS
Streetwear-style garments with designs printed on high-quality blanks - focussing on items not commonly provided by brands of this size (eg. Jeans and Jerseys). Examples from the Autumn 26' drop are shown below.
FOOTNOTE
This passion project has pushed me to learn new tools and techniques, such as Shopify, Web Designs and improving my skills with design software such as Blender, Photoshop and Davinci Resolve.
Launching and running a brand solo has been much more difficult than I expected when I initially started. However, my recent rework of the brand, based on stronger research and utilising industry methodologies have given me a better foundation for future drops/content.
Designs will vary with future drops.
